HiveSMART
People systems, frontline workforce, change, implementation.
Co-Founder & Chief People Officer
Co-Founder & Chief People Officer | Director, HiveSTRONG
She understands living systems.
Biologist, frontline operator, HR leader, grief counselor, and beekeeper. Directs HiveSTRONG and leads people strategy across Hive.
Healthy operating systems do not force growth. They create the conditions where people, teams, and communities can sustain it.
Co-Founder and Chief People Officer. Directs HiveSTRONG and leads people strategy across the enterprise, with dedicated engagement across restaurant and multi-site operators and workforce-heavy PE-backed platforms.
Hive Enterprises builds the infrastructure. The Operating Bench brings the leadership behind it.
Long before she held a Human Resources title, Maranda studied biology. She learned to see living systems as relationships, not isolated parts, and to notice how cycles, load, and conditions affect the health of the whole.
That lens carried into restaurant operations. When COVID arrived, she led through one of the most disruptive periods the restaurant industry has ever experienced. While the world around her shifted by the hour, she stayed composed, optimistic, and present. She used her voice to encourage others, create hope, and help people navigate uncertainty.
She led from the front. At one point, she dressed in a pig suit and danced outside the restaurant to encourage customers to support the business and help protect jobs. It was not a stunt. It was the kind of leadership that shows up when the moment demands it.
Through it all, she stayed curious. Rather than pretending to have every answer, she reached out with candor, humility, and collaboration to explore the bigger questions about leadership, people, and the future of work. Those conversations revealed an unusual combination of emotional intelligence, systems thinking, practical wisdom, and frontline courage that did not fit neatly into any traditional job description.
A little over a year into her HR career, she found herself leading the function, reporting to the CEO, and coaching a battle-tested executive team for a national, multi-site, $200m+ brand.
She was tested in the moment. Decisions carried real weight. People were depending on her. And she showed up.
She did that for more than a year. Then she did it again for another brand before finding her way to the Hive.
"I needed her. I could not imagine anyone else being in this role or on this journey. She had seen me literally at my worst and stuck with me through it every time. That matters a great deal."
Today, Maranda serves as Chief People Officer of Hive Enterprises and Director of HiveSTRONG. She continues helping organizations and communities build resilient human systems grounded in trust, stewardship, and practical leadership.
Co-Founder & Chief People Officer | Director, HiveSTRONG
Hive Enterprises · Outside Orlando, FL
Maranda's perspective comes from repeatedly leading through complexity rather than avoiding it. Biology taught her to see systems as living relationships. The laboratory taught her precision. Restaurant operations taught her pressure. COVID tested her leadership in public, under uncertainty, with real jobs and real people on the line. Grief counseling taught her what repair requires. Beekeeping taught her what collective intelligence looks like. Together, these experiences reinforce one belief: healthy systems do not force growth. They create the conditions where growth becomes possible. That is the principle behind her people strategy, her survivor stabilization work at HiveSTRONG, and the living-systems models she builds for organizations that want resilient performance without sacrificing human dignity.
“Healthy systems do not force growth. They create the conditions where growth becomes possible.”
HiveSMART
People systems, frontline workforce, change, implementation.
HiveSTRONG
Survivor stabilization, community, economic independence, grief-aware support.
HiveTHRIVE
Family resilience, caregiver support, child development, schools, prevention.
HiveHEALTH
Whole-person navigation, caregiving, trusted human support.
Enterprise-wide
Stewardship of the human ecosystem.
Expertise
Operating Environments
The survivor stabilization, community, and economic empowerment engine. Stabilization after crisis, economic independence pathways, and long-term cycle-breaking support.
A HiveSTRONG pathway connecting crisis stabilization with workforce reentry, economic independence, and long-term cycle-breaking support.
Maranda's biology-informed framework for organizational design. Teams are treated as ecosystems with cycles, load limits, and recovery requirements.
Speaking
What Beekeeping Taught Me About Building Teams
Leadership & Culture Convenings
Grief-Informed Leadership for Healthcare & Frontline Operators
Senior Living & Provider Summits
HR in the Eye of the Storm: Lessons from COVID
CHRO Roundtables
Publications & Media
The Biology of a Working Team
Hive Enterprises Field Notes
Grief on the Schedule: Leading People Through Loss
Hive Perspectives
Notes from the Hive: A Beekeeper's Field Journal
HiveSTRONG Journal
Bring the transformation problem, the integration, the scale question, or the operating gap.
Hive Enterprises builds the infrastructure. The Operating Bench brings the leadership behind it.
Hive Enterprises
HiveSMART
HiveHEALTH
HiveSTRONG
HiveTHRIVE
HiveLAW
HiveVOICE

Rachael Kelly
Vision · Founder & CEO
“She sees the systems beneath the systems.”

Bridgette Corridan
Connection · Co-Founder & Chief Client Officer
“She helps people become more fully themselves.”

Kendall Jacobs
Stability · Chief Financial Officer
“He builds the infrastructure bold organizations scale on.”

Mimi Zou
Translation · Fractional Co-Founder & CRO
“She architects Hive's growth.”

Abhi Bhattacharya
Integration · Executive Operating Advisor
“He turns transformation into executable operating reality.”
Hive Enterprises builds the infrastructure. The Operating Bench brings the leadership behind it.
The Operating Bench is the leadership and operating authority behind Hive Enterprises. The commercial platform, offers, pricing, and pathways live on hiveenterprises.co.